The new classic – Straton Syncro

The new classic – Straton Syncro

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I see, more and more in the last years, a comeback of the classic watches designs. I could not be happier to have the opportunity to choose between a wide range of new, modern ideas and reiterated classic designs, most of them iconic, especially when these come with an affordable price tag. A modern watch with a classic design comes from the Straton Watch Co., a company that already had two successful campaigns on Kickstarter and made a new one which raised more than 250,000CHF with a watch named Straton Syncro. Following a classic chronograph design, inspired from the successful names from the 70’s as the Seiko Speed-Timer, Bulova Deep Sea or Breitling TransOcean Blue Dial, this watch has the advantages of the modern technique and a warm, vintage look.…
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Introducing the Edox Les Bemonts Shade of Time

Introducing the Edox Les Bemonts Shade of Time

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Swiss watch brand Edox introduces a striking addition to its Les Bemonts collection - The Les Bemonts Automatic Shade of Time. Note that “Les Bémonts” is a pictoresque forest situated just a few meters from the EDOX factory, and that’s why the brand decided to use this name. The timepiece collection features classical design with pure and timeless lines and they are all equipped with Swiss movements; from the automatic chronograph to Ultra Slim quartz movement. The brand created in the 1884 by Christian Ruefli-Flury in Biel presents today a new addition to this collection. But did you know that in 1998 Edox engineers and watchmakers developed the world’s slimmest calendar watch, named “Les Bémonts Ultra Slim” collection ? The movement of this piece had a thickness of only 1.4…
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Biatec Majestic: Slovakian Style With An Eye For Detail

Biatec Majestic: Slovakian Style With An Eye For Detail

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Eastern Europe is picking up speed fast when it comes to creating original, high-end watches which still reside in affordable price categories. Next, to Balticus and Estonia 1918, Slovakian brand Biatec is introducing very interesting watches, and their "Majestic" is one of them. The watch looks much bolder then it actually is, with a case diameter of only 40mm. This is mainly due to the beautiful sunburst dial which Biatec offers in various colors. The sub dial is always silver, providing a nice contrast, unless of course when you opted for a silver dialed Majestic. The case back of the watch is secured with four screws and holds in the middle a coin, made of 18 carat gold. This coin is minted by the Mint of Mincovňa Kremnica, which is…
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Ball Releases Engineer Master II Voyager

Ball Releases Engineer Master II Voyager

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Ball rightfully named their latest addition to the collection Engineer Master II Voyager. Although a mouth full, the watch unites all the elements of these names in a single timepiece. Next to the bold numerals with Ball's signature micro gas tubes (which are also placed on the hands) is it the large date that demands attention. A subtle subdial at 6 o'clock displays the second-time-zone. With this Ball unites two very popular complications in a single watch that is consistent with their brand DNA. [caption id="attachment_2614" align="aligncenter" width="315"] 44mm Ball Engineer Master II Voyager in the dark[/caption] Ball offers the watch in two sizes: 40mm and 44mm in diameter. Both look similar and well proportioned, although the 44mm comes with a sub dial for the second time zone that eats…
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Kronaby: Sweden’s Smartest Watch

Kronaby: Sweden’s Smartest Watch

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Dit we just announce the birth of the first smart watch that can handle both iOS and Android, we now already have another smartwatch that can do this as well. Actually, that is not true since Kronaby is not just another watch, it is Swedish latest watch brand offering more than one smart watch. [caption id="attachment_2603" align="aligncenter" width="370"] Kronaby Apex[/caption] What makes Kronaby different from other smart watches is that they are powered by a regular battery. Depending on use this should give a battery life of about two years. In those two years, you can take full use of all the different functions that the Kronaby has. For starters, you are in control of them and select which ones you actually want to use. This way your watch will…
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Longines Launches New Conquest Classic

Longines Launches New Conquest Classic

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Longines is sponsoring the Alpine World Ski Championships and does so fortunately with a new version of the Conquest Classic. The watch is, in fact, a classic Longines in a way that it combines subtle and tasteful design with a reliable movement, all at an affordable price. By not placing any logos of the Alpine World Ski Championships on the front of the watch, as often is a custom with this type of watches, they also make the watch interesting for those who are simply looking for a good watch. For them, there is a lot to love in Longines latest addition to their collection. The 42mm case of the Conquest Classic is clean cut, with pronounced lugs in which between an H-link bracelet fits. It all sets the stage…
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Buying Watches At Massdrop: A Good Alternative?

Buying Watches At Massdrop: A Good Alternative?

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Most people are familiar with various off- and online places where they can buy affordable watches. In the last few years, crowdfunding websites like Kickstarter and Indiegogo have also become sales channels, but there is another one not everybody is familiar with: Massdrop [caption id="attachment_2587" align="aligncenter" width="800"] Armand Nicolet J09 currently on Massdrop[/caption] The concept is quite simple: you basically buy products together, and the more people buy, the lower the price will be. Massdrop does this through "communities" although you don't really have to be a very active participant to be a member. One of these communities focusses on watches, but also offers accessories that go well with watches like collectors boxes and winders.  They sometimes have polls on what watches they should offer next, but the most important…
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Unimatic Modello Duo: Italian Flair

Unimatic Modello Duo: Italian Flair

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Less is more is a common term these days, usually used by Kickstarter campaigns with a better knack for marketing then designing watches. But the Italians seem to have a different meaning for less is more: lesser lines in a watch designs gives more impact, as is for sure the case with Modello Duo by micro-brand Unimatic. Unimatic is one of those delightful small brands that creates unique watches in limited editions for affordable prices. How affordable? Well, the Modello Duo sets you back 350 euro's (excluding VAT). For that amount of money, you get a charismatic field watch, powered by Seiko's automatic caliber NH35. That field can by the way also extend way below the water level, because the Modello Duo has a generous water resistance of 300 meters.…
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Wood Watch Pocket Watch: Fun For Less

Wood Watch Pocket Watch: Fun For Less

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Pocket watches, they come and go, and there hasn't been a brand yet that made one and proved to be here to stay. Wood Watch is now trying it with a watch made of, you guessed it, wood. This also has become quite a popular material, but with a strong benchmark like Vejrhoj, it is tough to come with something better. Wood Watch doesn't come with something better but does get points for originality. The pocket watch consists our of a wooden shell in which a metal housing for the pocket watch is placed in. This shell features a cut-out of either the moon-and-stars or a tribal sun design. The first is offered in Koa and Walnut wood, the latter in Zebrano wood and Bamboo. The dials have a world…
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Hemel 24: Rugged or refined?

Hemel 24: Rugged or refined?

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When it comes to affordable watches, some people focus on crowdfunding websites to find their next watch, while there are a lot of watches out there from established microbrands. One of those brands is Hemel. This US based brand makes military-inspired watches. As cool as this may sound, many people forget that military watches, in general, where never the most refined pieces. After all, nobody really cares when the bullets started flying, and secondly, it is tax-payers money, so they had to be relatively inexpensive. Hemel combined the two and created a refined, military-inspired watch, called the 24. The main attraction of the watch is the case. It is very well rounded, and this works especially good in combination with the classic black military dial and the vintage inspired hands.…
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