Watchisthis

09Juin 2025 by Jonathan Kopp No Comments

Interview Kevin Pedral – Founder of Pedral Watches

Interview

A few months ago I discovered the Pedral brand. Ok the brand has been around for a long time, but yes ... I can't know them all either. Well, the design of their watches immediately interested me, so I wanted to learn more. Today, with this interview, I invite you to discover Kevin Pedral, founder of the brand that bears his name. Enjoy reading ;-) Kevin Pedral photographed by Katriin Mäkinen Could you tell us a bit about you and your story with watches? I didn’t study design. I didn’t go to watchmaking school—I actually applied to the one in Sweden and didn’t get in. So yeah, no formal training, no industry background. Everything I’ve done, I had to figure out on my own. I was born in the Congo…

28Mai 2025 by Jonathan Kopp No Comments

Interview Pierre Strömbäck – Founder of Alato Watches

Interview

A few weeks ago, I discovered a new brand called Alato. I liked the design and the overwhole style of the watches, and then suddenly, a subtlety caught my eye. Pierre Strömbeck, founder of the brand, said his watch was inspired by the Reuleaux Triangle, and particularly the rotor and indexes. But now you know me... For me, he can't say that it's inspired by something when he's doing the complete opposite.The rotor is an inverted Reuleaux triangle that looks like a fidget spinner… In geometry, the union of geodesic arcs is called a geodesic triangle… So he should say "inspired by geodesic"… I had to understand. I hope that in this interview we'll learn more about Pierre and his watches. Could you tell us a bit about you and…

18Avr 2025 by Jonathan Kopp No Comments

Interview: Thomas Brissiaud – Founder of Tessé Watches

Interview

At the end of 2024, I discovered the Instagram account of a new brand called Tessé Watches. Obviously, at first, there weren't any renderings of their future watches, but they have made some posts in an artistic style that I really liked. So, I decided to follow them and take a closer look at their work. The brand will officially launch on Tuesday, April 22, 2025. So this interview is timely, and it will introduce you to Thomas and his new creation. Could you tell us a bit about yourself and your story with watches? Watches have always been more than just timekeepers for me—they are stories, emotions, and heritage wrapped around the wrist. My fascination started young, influenced by my grandfather’s watch, which sparked my appreciation for both mechanical…

07Avr 2025 by Jonathan Kopp No Comments

Interview Pawel Zalewski – Founder of AuroChronos Festival

Interview

After several years of hiatus, the AuroChronos Festival is back. The show will take place in Warsaw on May 17th and 18th 2025. As some of you know, I participated in the last three editions, both as a brand representative and as a jury member. To give you a little more context, initiative of this festival came from two friends who love watches. Maciej Mazurkiewicz – a professional doctor specializing in oncology, and Paweł Zalewski – a translator and lecturer with over 13 years of experience in business training. The first edition took place in 2017, and as I said at the time: "I have participated in a lot of watch events but honestly, Aurochronos is in the top 5. The crew was really cool and everything has been well…

26Mar 2025 by Jonathan Kopp No Comments

DOXA Unveils the New SUB 250T GMT

Press Release

After nearly 20 years, DOXA brings the GMT function back into the SUB collection – answering the mounting calls of DOXA fans, collectors and retailers worldwide. Hours, minutes, seconds, a date window at 3 o'clock, and travel-ready GMT function, the new SUB 250T GMT brings it all together in a new 40m case size that strikes the perfect balance between capability, comfort, and wrist presence. The SUB 250T GMT launches in all eight signature DOXA colors, with either a color-matched FKM rubber strap or the DOXA stainless steel “beads of rice” bracelet. This new GMT carries forward the spirit of the SUB 750T GMT from 2006, which made waves in the Professional, Sharkhunter, Caribbean, and Divingstar variants. Completing the collection, the SUB 250T GMT also comes in a special vintage…

13Mar 2025 by Jonathan Kopp No Comments

Interview with Michael DeMarco – Founder of DeMarco Watches

Interview

The watch world is full of interesting and exciting people. Mike from DeMarco Watches is one of them.And sometimes the path is short to go from watch enthusiast to founder of a new watch brand. That's what happened to him and he explains everything in this interview. Let's go and enjoy guys! Could you tell us a bit about you and your story with watches? I started to get interested in watches and jewelry when I began high school at 13. I noticed kids wearing gold and silver chains. One girl had a really cool Nike pendant on her chain, and that sort of sparked my fascination. I then got some chains and pendants. My mother had a jeweler custom-make a Nike charm out of gold for me. Then my…

24Fév 2025 by Jonathan Kopp No Comments

Interview Ivan Chua – Founder of Vario

Interview

Vario is a brand that I really like for several years. I've already talked about some of their pieces here and today I'm giving the floor to the founder of the brand. Ivan is one of the nicest guys in this industry. Beyond his sympathy, he is also a great designer. I'll let you discover more about him and his brand in this interview. Could you tell us a bit about you and about your story with watches? My name is Ivan from Singapore and as a young boy, I remember my dad would buy me a watch every year at City Chain but ever since I got my mobile phone, I’ve stopped wearing watches for 20 years until I’ve got phone fatigue and decided to go back to my…

21Fév 2025 by Jonathan Kopp No Comments

Interview Yu Ando – Founder of AndoAndoAndo

Interview

During the second edition of MicroPraha in Prague I had the opportunity to meet Yu Ando, founder of AndoAndoAndo. I already followed him on social networks in relation to his work and because I'm also interested in MODs and I know he makes parts for that. Honestly the guy is super friendly and very fun. I wanted to know more about him and his brand and I was not disappointed. I'll let you read the interview ;-) Could you tell us a bit about you and about your story with watches? Hello! My name is Yu Ando, the founder/designer of AndoAndoAndo. I’m originally from the least populated prefecture in Japan called Tottori (not to be confused with Totoro). And I design a bit different looking watches! When the idea to…

04Fév 2025 by Jonathan Kopp No Comments

Interview Michael Happé – Founder of Gavox Watches

Interview

Michael Happé has a passion for details, yet his brand Gavox still makes affordable, value for-money watches. I know him for a long time and the least we can say is that he is a passionate person with a lot of energy. In this interview I invite you to discover more about one of the key figures in the industry. Tell us a bit about you and your story with watches. My journey with watches began in the 70s, when quartz and digital watches were revolutionizing the industry. I was captivated by the innovation and simplicity of brands like Casio. At 17, I received my first automatic watch, a Tissot, and that moment changed my perspective on horology forever. Over time, I developed a passion for mechanical watches, influenced by…

24Jan 2025 by Jonathan Kopp No Comments

LIP – It’s time to ReWrite the Story

Story

Thinking of French watchmaking without thinking of the LIP manufacture is like thinking about Paris without the Eiffel Tower. The history of LIP, a genuinely iconic French brand, started in 1867 when Emmanuel Lipmann established a little watchmaking business in Besançon. The family business, propelled by its creative owners, swiftly authored some of the best chapters in the history of watchmaking technology, creating clocks with intricate and frequently avant-garde designs. For more than 150 years, thanks to its unique vision of the profession, and unlike most of its competitors, it has made precise, elegant instruments that were usually reserved for wealthy people, accessible to the widest possible audience. (source lip.fr) Founded in 1867 in Besançon, the heart of French watchmaking by Ernest Lipmann, the watch company was simply names LIP…