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11Sep 2016 by Martin Green 1 Comment

Latest Issue Watchisthis?! Magazine Out Now!

Magazine, News

Nothing gives us at Watchisthis?! more pleasure than the launch of a new issue of our magazine! With this issue we continue to explore the world of affordable watches for you, and uncover creative new micro-brands, as well as speak with the CEO's of the leading brands. [caption id="attachment_1679" align="aligncenter" width="900"] TAG-Heuer CEO Jean-Claude Biver[/caption] We talked with marketing-legend, and current TAG-Heuer CEO Jean-Claude Biver about the brand and smart-watches. We also talked with Jin Nonogami, who founded the innovate smart-watch brand Veldt Watches. Their insights contribute greatly to a better understanding of the way the market is changing! [caption id="attachment_1680" align="aligncenter" width="900"] The Porthole by Pheidippides watches[/caption] In this issue also a lot of micro-brands, from the very creative Pheidippides, the bronze cases of Regia, the unusual regulator of…

06Sep 2016 by Martin Green No Comments

Moonphase And Manufacture: Frederique Constant’s Latest

News

Yes, the only new thing on the Frederique Constant Slimline Moonphase Manufacture is the dial. So why do we still feature it on Wathisthis?! Because it is the perfect example of how important such details are, and the impact that they have on the overall look. Yes it can even change the experience you have with a watch! Now, the Frederique Constant Moonphase Manufacture is already not a shabby watch to begin with. The word manufacture in its name already says it all. The automatic caliber that powers the watch, FC-705, is made completely in-house by Frederique Constant. At this price point, quite unique, especially since they didn't stop there. The FC-705 is cleverly designed and features for example a full bridge over the balance wheel for the best stability.…

25Août 2016 by Martin Green 11 Comments

Why Fake Watches Are For Losers

Opinion

Who do you respect more? Someone with a Seiko 5 or someone with a fake Rolex? Perhaps a silly question, but think about it. Many will probably respect the person with the Rolex more, until they found out that its a fake. I am convinced that for many people who buy fake watches, this is exactly the reason why they do it. To gain respect based on something that is not real, and that is the hallmark of a loser. [caption id="attachment_1528" align="aligncenter" width="1024"] The Fondation de la Haute Horlogerie has been battling fake watches for years[/caption] Why? Well, first of all when people need to respect you based on the watch you wear, you must have a horrible personality! People that wear fake watches, say that they don't wear…

23Août 2016 by Martin Green 4 Comments

Get Creative With Memomem Watches

News

What if you buy a watch that not the brand designed, but you? Memomem comes with a very interesting concept on Kickstarter where you can basically design your own watch! https://www.youtube.com/watch?v=xVe22lHQMuk&feature=youtu.be Of course there are a few boundaries, but Memomem allows for an enormous amount of options thanks to the clever use of color. For the case, you can select either steel, black PVD, rose gold PVD or yellow gold PVD. The crown? The same options. The little rubber ring that decorated the crown? 12 color options, same for the bezel ring. Actually, there are in total 15 different aspects about the watch that you can customize. That means that you can make 17.118.646.272.000.000 different Memomem watches, before you make one that is exactly like another one. And this is only…

19Août 2016 by Martin Green No Comments

The Importance Of The New Swatch Sistem51

News, Opinion

Swatch is one of those brands that seems to deliver when its parent company is struggling with difficult markets for its more high end brands. Unfortunately that time is also now, and that is why the latest addition to the Swatch line-up, the Sistem51 Irony, is probably more important than most people realize. The Sistem51 in steel is basically a watch many of us have been waiting for. Thanks to the very innovative movement, this is a Swatch that not only appeals to the brands regular consumer pool, but also to watch collectors who usually buy more upscale brands. People that normally wear an Omega, Tudor or Bell & Ross around the wrist, have often a hard time getting used to the feel of plastic on the wrist, so the…

17Août 2016 by Martin Green No Comments

Anonimo Nautilo: Blue Works For You

News

Blue is the color of this summer, and I don't mind that at all! Actually, blue is one of my favorite colors when it comes to watches, especially on dials, and especially with diving watches, let alone blue dialed diving watches that come on a blue rubber strap. In that case Anonimo is already ahead of the game before we even get started with the Nautilo! The Nautilo is actually a Watchisthis?! favorite. What I like about the Nautilo, apart from the blue, is that it is still very much an Anonimo! The case is an unapologetic 44.4mm, and being cushion-shaped, that makes it a serious watch. But as intimidating as its size sounds, the watch is actually more like a friendly giant. The case is well-rounded for wearing comfort,…

16Août 2016 by Martin Green No Comments

Olivier Jonquet: Capitaine Of Your Heart

News

"The Captain Of Her Heart" was a smashing hit for Double, in 1985. It is also exactly the deepest desire of most watch brands to become the captain of your heart. And a watch that might succeed in that is Oliver Jonquet's Capitaine! The French brand Oliver Jonquet sounds very regal and old, yet their very first watch, the Elie, was first sold in 2014. Now they introduce the Capitaine, a bigger, bolder and some might say, better version of their first watch. The Capitaine is quite an eyecatcher, also thanks to the generous size of its cushion shaped case. With 43,5 x 43,5 mm you have a lot of real estate to do something with, and fortunately has Jonquet no problem to seize this opportunity! The Capitaine comes in…

11Août 2016 by Martin Green No Comments

TAG-Heuer Introduces New Retail Design Concept

News

Brand boutiques have become a big thing in the last decade. They provide the brands with an opportunity to dedicate one retail space completely to what their brand is all about. These boutiques are not only point of sale and service, but also serve as a business card for the brand. So when TAG-Heuer opens a new flagship store, featuring for the first time globally its new retail design store, that is big news! TAG-Heuer is in the capable hands of Jean-Claude Biver, as CEO. Given Biver's track record the expectations are high, to see something fabulous. To create this the brand relied on its in-house design and architectural team in Switzerland. An interesting move since most brands hire well-known architects and decorators to do the job, and sometimes have…

09Août 2016 by Martin Green No Comments

New Riveted Bracelet For Oris Sixty-Five

News

The Oris Divers Sixty-Five is one of those watches that offers a lot to love. It's the type of retro that we really like, A. because Oris made the original, and B. because the original is so cool, yet so hard to find these days. Oris introduced the Sixty-Five in 2015 with a rubber strap, and earlier this year this version got company of a collection of fabric straps. Now Oris introduces a third option: a riveted bracelet! Should we really get excited about a bracelet? YES! Nobody would have blamed Oris if they simply took a regular bracelet, perhaps even one already used on one of their other watches, and introduce it on the Sixty-Five. But Oris decided to take a different route and created a bracelet especially for…

04Août 2016 by Jonathan Kopp No Comments

Maurice Lacroix Aikon: On the Road Back?

News

In 2013 and after 13 years of success the Swiss brand decided to stop the production of the Calypso which was their most iconic timepiece. Today, it’s time to launch something that could be as popular as this model, and what’s better than to take the inspiration from what had worked before: Meet the Aikon, hopefully Maurcie Lacroix newest (a)ikon-ic timepiece. The new Aikon collection consists of 3 models: Chronograph (44mm), Gents (42mm) and Ladies (35mm). Each of the three models shares a common identity with some design elements taken from the Calypso collection, that have made this one a classic timepiece since 1990. Even if the Pontos is Maurice Lacroix's flagship product in terms of mechanical watches, this new Aikon might take on this role for the quartz watches.…

Étiquette : Swiss