13Sep 2016 by Martin Green No Comments
Meet The New TAG-Heuer Link Ladies

Meet The New TAG-Heuer Link Ladies

News
The Link has become one of TAG-Heuer's iconic designs that even seduced Jason Bourne. On an everlasting quest to stay current the brand introduces the new Link Ladies.   It is actually hard to believe that the Link-collection was first introduced in 1987! That makes it almost three decades old, yet regular updates have kept the model still fresh. The new TAG-Heuer Link Ladies is no difference. It's design has been made a bit more abstract, and more in-line with the men's model. The design definitely very strong! It is very fresh and current, yet you still recognize the original link in the design. The case is 32mm which is a very nice size, and adds to the versatility of the watch. It can be comfortably worn on a daily…
Read More
11Sep 2016 by Martin Green 1 Comment
Latest Issue Watchisthis?! Magazine Out Now!

Latest Issue Watchisthis?! Magazine Out Now!

Magazine, News
Nothing gives us at Watchisthis?! more pleasure than the launch of a new issue of our magazine! With this issue we continue to explore the world of affordable watches for you, and uncover creative new micro-brands, as well as speak with the CEO's of the leading brands. [caption id="attachment_1679" align="aligncenter" width="900"] TAG-Heuer CEO Jean-Claude Biver[/caption] We talked with marketing-legend, and current TAG-Heuer CEO Jean-Claude Biver about the brand and smart-watches. We also talked with Jin Nonogami, who founded the innovate smart-watch brand Veldt Watches. Their insights contribute greatly to a better understanding of the way the market is changing! [caption id="attachment_1680" align="aligncenter" width="900"] The Porthole by Pheidippides watches[/caption] In this issue also a lot of micro-brands, from the very creative Pheidippides, the bronze cases of Regia, the unusual regulator of…
Read More
08Sep 2016 by Martin Green No Comments
Apple Watch Series 2: We Told You So!

Apple Watch Series 2: We Told You So!

News
Today Apple held one of their famous press conferences. While most attention was focused on the new iPhone 7, Apple also announced the Apple Watch Series 2. Many of the predictions I made earlier actually came true! The Apple Watch Series 2 comes with GPS, and is water-resistant to 50 meters. Its packed now with a dual core, and the display can set twice as bright as the previous version. And of course it will be fitter with watchOS3, but when you have an "old" Apple watch you will get that too. https://www.youtube.com/watch?v=p2_O6M1m6xg Are these updates enough to let the Apple watch stand out? Regain market, or even maintain their current position? That is all to be seen, because the battle for the  smartwatch consumer is really heating up! Samsung…
Read More
06Sep 2016 by Martin Green No Comments
Moonphase And Manufacture: Frederique Constant’s Latest

Moonphase And Manufacture: Frederique Constant’s Latest

News
Yes, the only new thing on the Frederique Constant Slimline Moonphase Manufacture is the dial. So why do we still feature it on Wathisthis?! Because it is the perfect example of how important such details are, and the impact that they have on the overall look. Yes it can even change the experience you have with a watch! Now, the Frederique Constant Moonphase Manufacture is already not a shabby watch to begin with. The word manufacture in its name already says it all. The automatic caliber that powers the watch, FC-705, is made completely in-house by Frederique Constant. At this price point, quite unique, especially since they didn't stop there. The FC-705 is cleverly designed and features for example a full bridge over the balance wheel for the best stability.…
Read More
30Août 2016 by Martin Green No Comments
The Laidback Freelancer: Command Your Own Time

The Laidback Freelancer: Command Your Own Time

News
There is an ironic tension in the name of the Laidback Freelancer. Usually being a freelancer doesn't mean a very laidback lifestyle. What it does mean, is that you are in control, and do what you feel most passionate about. For those people Laidback made the Freelancer. The Freelancer is a love it, hate it design, there is no other way to put it! It stands out and that is a good thing, because there are already too many generic offerings in the market place! The most eye-catching aspect is the wooden dial of the Freelancer. It is your choice of either light Bamboo, or the rich color of Sandalwood. On top of this dial is a frame of roman numerals. Both dials are "framed" by a suitable case, brushed…
Read More
29Août 2016 by Martin Green 1 Comment
Seven Tips For Starting Micro-Brands

Seven Tips For Starting Micro-Brands

Opinion
Every week several new watches are launched on crowd funding websites. Often they are being introduced by a micro-brand that is less then a year old, and this is probably their first product. When you have already started your journey as a micro-brand owner, good for you, for people looking to start, here are a few tips: 1. You are not alone!! The world is not waiting for your watch, in fact, we don't even need your watch! You are going to create something that will enter a market place that already has too many offerings, and that market place is even a shrinking as we speak! Sounds mean? Yes, but it is absolutely vital that you realize this before you start. This is as much a challenge, as it…
Read More
26Août 2016 by Martin Green No Comments
Apple Is About To Launch The Apple Watch 2

Apple Is About To Launch The Apple Watch 2

News
The Apple watch is in trouble. Not that it is a bad product, but apparently it simply doesn't sell in the volumes that Apple was hoping for, or perhaps has gotten used to. The competition is fierce, and many are undercutting Apple's prices, like the Ticwatch 2 for example, while offering comparable or even better functions, leaving Apple in the dust. There are strong rumors that Apple will announce the Apple Watch II on September 7th, when they have scheduled another special event, which will be streamed world wide, and Apple is known to seize these opportunities to launch new products....like the Apple Watch 2. Of course it is very unlikely that Apple will wipe the slate clean. The design by Marc Newson is still very good, although the rest…
Read More
25Août 2016 by Martin Green 11 Comments
Why Fake Watches Are For Losers

Why Fake Watches Are For Losers

Opinion
Who do you respect more? Someone with a Seiko 5 or someone with a fake Rolex? Perhaps a silly question, but think about it. Many will probably respect the person with the Rolex more, until they found out that its a fake. I am convinced that for many people who buy fake watches, this is exactly the reason why they do it. To gain respect based on something that is not real, and that is the hallmark of a loser. [caption id="attachment_1528" align="aligncenter" width="1024"] The Fondation de la Haute Horlogerie has been battling fake watches for years[/caption] Why? Well, first of all when people need to respect you based on the watch you wear, you must have a horrible personality! People that wear fake watches, say that they don't wear…
Read More
23Août 2016 by Martin Green 4 Comments
Get Creative With Memomem Watches

Get Creative With Memomem Watches

News
What if you buy a watch that not the brand designed, but you? Memomem comes with a very interesting concept on Kickstarter where you can basically design your own watch! https://www.youtube.com/watch?v=xVe22lHQMuk&feature=youtu.be Of course there are a few boundaries, but Memomem allows for an enormous amount of options thanks to the clever use of color. For the case, you can select either steel, black PVD, rose gold PVD or yellow gold PVD. The crown? The same options. The little rubber ring that decorated the crown? 12 color options, same for the bezel ring. Actually, there are in total 15 different aspects about the watch that you can customize. That means that you can make 17.118.646.272.000.000 different Memomem watches, before you make one that is exactly like another one. And this is only…
Read More
19Août 2016 by Martin Green No Comments
The Importance Of The New Swatch Sistem51

The Importance Of The New Swatch Sistem51

News, Opinion
Swatch is one of those brands that seems to deliver when its parent company is struggling with difficult markets for its more high end brands. Unfortunately that time is also now, and that is why the latest addition to the Swatch line-up, the Sistem51 Irony, is probably more important than most people realize. The Sistem51 in steel is basically a watch many of us have been waiting for. Thanks to the very innovative movement, this is a Swatch that not only appeals to the brands regular consumer pool, but also to watch collectors who usually buy more upscale brands. People that normally wear an Omega, Tudor or Bell & Ross around the wrist, have often a hard time getting used to the feel of plastic on the wrist, so the…
Read More