21Sep 2018 by Jonathan Kopp No Comments
The Aurochronos Festival in Lodz is back for a 2nd edition

The Aurochronos Festival in Lodz is back for a 2nd edition

News
The second edition of the International Festival of Independent Watch Brands AuroChronos 2018 will take place in Lodz in the last weekend of September (29th - 30th). For two days, visitors will be able to see, try on and purchase unique men's and women's watches from around the world. For the second time Watchisthis Magazine is proud to be one of the media partners of this show. Initiative of this festival came from two friends who love watches. Maciej Mazurkiewicz – a professional doctor specializing in oncology, and Paweł Zalewski – a translator and lecturer with over 13 years of experience in business training. They are two very charismatic guys with an enthusiasm that is very infectious. Stay with them 1 hour and you will be amazed by their ultra…
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20Sep 2018 by Jonathan Kopp No Comments
Trifoglio Italia is back with the Veloce watch

Trifoglio Italia is back with the Veloce watch

News
The young brand Trifoglio Italia is back with a new pretty cool watch. And this one will be available through kickstarter. Now a quick reminder. Trifoglio has been created by Italian designer Alessandro Baldieri, and Jessie Yeo, who was born and raised in contemporary, vibrant and eclectic Singapore. She has a long time successful powerhouse in the watch business with her business acumen and hard work. Alessandro’s fiery and consuming passion for glamour, style and beauty makes him the visionary designer, while Jessie translates inspiration into reality and impeccable quality. Alessandro’s extravagant inspirations pay homage to his roots in cosmopolitan Rome, its legacy and history. Trifoglio Italia’s commitment to producing only the best quality means that its collections are produced only in limited quantities. Now selling in Europe, America, the…
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20Juin 2018 by Jonathan Kopp 2 Comments
David Daper – A Swiss & Lifestyle “Signature” Brand

David Daper – A Swiss & Lifestyle “Signature” Brand

Uncategorized
Press Release - Time Square Collection from David Daper David Daper, with its first collection, Time Square, has positioned itself as a “Signature” Brand, thanks to a distinctive and highly differentiated product offering.   David Daper creates its own Brand Territory with a unique and minimalist design which answers the request of a generation in search of a strong identity working with their lifestyle. It caters to a mobile community in search of multicultural and urban experiences; a trend-aware community, with sharp product and quality knowledge. Far from the simplistic patterns of 'me-too' brands, David Daper's founders bring their own interpretation of a lifestyle brand. Their experience of high-end watchmaking allows the creation of this first iconic collection, despite a cluttered segment, it is a design recognizable amongst all. The…
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18Juin 2018 by Jonathan Kopp No Comments
Stowa Flieger Verus Sport 43

Stowa Flieger Verus Sport 43

News
Stowa has been producing mechanical watches in the Black forest since 1927 – uninterrupted until today. From July/August they will offer another complement of their popular Flieger series. The Verus Sport 43 (43mm case) based on the Verus 40 (40mm case). As the name implies, this watch has very special sport features. For example, the metres waterproof cas with extra thick sapphire glass. On request, a screwdow crown. Inside the watch, they use the famous ETA 2824-2 movement in the good basic version. If you want the TOP finish movement, you can choose this optionaly. Later, a massive caseback should be available as well. With the Stowa Flieger Verus Sport 43 you get an extremely sturdy Fliger watch, which has been modernized by design, but still keeps the Flieger DNA…
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13Juin 2018 by Jonathan Kopp No Comments
How to use the little pocket of your jeans

How to use the little pocket of your jeans

Vintage
In our dressing we all have a pair of jeans and it's easy to say that it's the perfect companion no matter what we do (except the sport of course). Well, it's simple, despite the many modes that pass, the jeans never passes. It seems that pocket watches are making a big comeback as a lot of watch enthusiasts are looking for something different, and so it's time to tell you about their shared history. You see this little pocket that is sewn inside the biggest one that is at the front of your jeans? You know that little pocket on your jeans? The one that doesn't really function as a pocket due to its tiny, tiny size, that sits inside a real pocket which actually has a real function.…
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11Juin 2018 by Jonathan Kopp No Comments
Scott Marsh and Bausele – The Art Of Time

Scott Marsh and Bausele – The Art Of Time

News
Last April Australian brand Bausele presented a funky collaboration with Australian fine artist Scott Marsh. Scott is an artist usually associated with thought-provoking murals, addressing everything from environmental issues and same-sex-marriage, to the cult of celebrity. He is also becoming increasingly acclaimed for his fine art, particularly the interesting way he fuses traditional techniques and subject matter, with the spontaneity of raw graffiti. He has the reputation to be one of the most talented graffiti writers of his generation. And now, Marsh’s work is about to be celebrated in a bold new watch collection by home-grown horological company, Bausele. “I was looking to work with an Australian artist and as soon as I met Scott, I knew he was the one,” says Christophe Hoppe, the French-born, Swiss-raised-Sydneysider who founded Bausele…
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07Juin 2018 by Jonathan Kopp No Comments
Juvo Watch Box in collaboration with Dutch artist Teun Van Heerebeek

Juvo Watch Box in collaboration with Dutch artist Teun Van Heerebeek

News
Press Release - After a successful launch of watch winders in 2016, JUVO has taken on the same challeng to offer contemporary watch boxes, designed for Watch enthusiasts, offered at affordable prices. JUVO has collaborated on the launch of our limited-edition watch boxes with Dutch artist, Teun van Heerebeek, famous for watch illustrations. Teun, who launched his website « Watches and Pencils » in 2017, states “For me Watches and Pencils is an ideal stage to display things that are of interest among us Watch nerds. Through my illustrations I can bring certain things to one’s attention and discuss these in a more creative way. Sometimes there is a clear message or question, while other times the illustration is just a tribute to an iconic watch.” The collaboration has produced…
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04Juin 2018 by Jonathan Kopp 15 Comments
A Soviet Design Classic – The Raketa Kopernik

A Soviet Design Classic – The Raketa Kopernik

Vintage
When it comes to listing famous watchmaking countries, most people could name Switzerland, Japan and maybe Germany or France, if they had only a passing interest in watches. However there is one region that arguably surpasses those in terms of the level of fanaticism of its collectors, and that is the former Soviet Union. Russia and the USSR have a rather rich horological history, with a large number of manufacturers in operation over quite a long period of time. What most of the brands lacked in high end mechanics and expensive hand-finishing compared to their European counterparts, they made up for with an astonishing array of unique designs, robustness and hearty doses of utilitarianism. Soviet-era watches scored wins for the USSR during the Cold War too, as it was a…
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14Mar 2018 by Jonathan Kopp 15 Comments
Buser Frères & Cie S.A. – A Brief Introduction

Buser Frères & Cie S.A. – A Brief Introduction

Vintage
There have been countless Swiss watch companies come and go over the last 200 years or so. Literally every single day I come across at least one defunct name I’ve never heard of before, and I know of many Swiss watch brands (not to mention German and French brands too)! A sizeable proportion of these old brands were merely that – brands only, meaning that they did not manufacture any components of the timepieces they marketed. Rather, they designed (sometimes they didn’t even go that far...) or assembled watches from components supplied by other factories; a successful business model that continues today in the Swiss watch industry. Buser Frères & Cie S.A., a family owned business whose origins began in 1892 in Niederdorf, Switzerland; were a true ‘manufacture d’horlogerie’. Buser…
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14Fév 2018 by Jonathan Kopp 3 Comments
Winding Back the Years

Winding Back the Years

Vintage
The vast majority of wrist watches, from their very conception, have a crown on the right hand side of the case, at 3 o’clock. Most crowns protrude from the case, where they are grasped for setting and winding of the watch, if the watch is of the mechanical variety. However in 1953, Jaeger LeCoultre released the Futurematic, with the technically impressive calibre 497 bumper automatic movement. What was different about the Futurematic, lies in how the watch was set – there was no crown to be found at 3 o’clock. This watch was the first ‘back-set’ wristwatch, a true innovation where the tiny coin-like crown was located flat against the back of the case, in contact with the wrist when worn. The crown would slide one way to be rotated…
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