04Mai 2017 by Andrei Kluska No Comments
Pramzius Trans-Siberian Railroad inspired by pocket watch

Pramzius Trans-Siberian Railroad inspired by pocket watch

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The North-American family-owned, Détente Watch Group based in Connecticut, is since two decades importer of Eastern European and Russian watches. The brands that Détente Watch Group represents in the US include Vostok-Europe, Sturmanskie and Tsikolia. The company was involved in the design and development of the watches dedicated to North America, that's why they decided to use their knowledges and created their own micro-brand – Pramzius, a name inspired by the ruler of time from the Baltic pantheon of mythological gods. The first watch of this new brand, the Trans-Siberian Railroad, is a relative big watch of 48 mm diameter in 316L Surgical Grade Stainless Steel. The shape of it is an interesting pocket watch metamorphosed in an unusual wrist watch through an innovative strap system. The watch, covered with a…
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03Mai 2017 by Andrei Kluska No Comments
NOWA Shaper – World’s Thinnest Hybrid Smartwatch

NOWA Shaper – World’s Thinnest Hybrid Smartwatch

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The combination between a classical watch and a smart function in a single timepiece, a hybrid Watch, is not new on the market: at the beginning of the year, the well-known watch brand Alpina released an affordable Swiss Made watch – the Seastrong Horological Smartwatch, a classical looking diver watch with a smart core, reviewed by Watchisthis?!Magazine here; last week we reviewed the ZETime which has a different approach – a let’s say “classical” touchscreen smartwatch with hands for hours and minutes. We found the NOWA Shaper thanks to their Indiegogo Campaign and we were impressed by the design, functionality and price. The Nowa Team, located in the romantic city of Paris, designed together with Eric Gizard a clean looking watch inspired by the Contemporary Decorative Arts and powered by Smartime, combining…
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01Mai 2017 by Jonathan Kopp No Comments
Special offer on all Florijn watches

Special offer on all Florijn watches

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Some watches are the result of a true labor of love, carefully developed with an eye for detail, with few expenses spared. Such watches usually reside in the higher price categories, but not always. It took two years for Florijn to develop its first, and currently only, model. A diver by name, but a desk diver in reality. That is actually a compliment because most diver watches are built to withstand rough seas, and depths even a nuclear submarine wouldn’t dare to go, yet the closest they ever get to water is when their owner washes their hands. The Florijn is not such a watch. It can most certainly stand its ground amongst the elite of diver’s watches, but chooses not to. Instead it focusses on being an all-round desk…
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26Avr 2017 by Andrei Kluska No Comments
Watch I love: Hamilton FLINTRIDGE

Watch I love: Hamilton FLINTRIDGE

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I have to admit that my first love from Hamilton was the PAN EUROP but for today I want to present, from the American Classic Collection, the Flintridge which is seriously appealing to me. This really interesting watch was inspired from the design perspective of the 1930s Flintridge. This one was originally created as a sports timepiece but honestly you can wear it whenever you want as it's a very classy timepiece. Available for both genders, this lovely design will make a big impression. Well, I'm impressed... The catalogue price is 1075 Euro and it's certainly someting really intersting. The only problem is the availability since it is a new model and not all retailers will have it in their stores.... But more than that - Both version are limited to 999 pieces.…
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24Avr 2017 by Andrei Kluska No Comments
SD-09 Spacecraft – When outer space is an inspiration

SD-09 Spacecraft – When outer space is an inspiration

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The Hong Kong based watch company SD-09 is trying to add to the market, using the best materials, craftsmanship and distinctive designs, a new appealing watch - the SD-09™ Spacecraft Timepiece which is inspired by space. The watch with a weight of 230grams comes with a 316L stainless steel case measuring 42mm in diameter and 14 mm in thickness. The Finland forged steel is additionally PVD coated for an increased case resistance to scratches and chemical factors. The brushed case has a complex 3-parts construction (actually it's not really only 3 parts but the whole case is composed of 20 parts and more than 20 screws): 1.The bezel has the top vertically brushed finishing and the chamfered edges have high polished finishes. This one has an anti-reflective coated sapphire crystal and is…
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20Avr 2017 by Andrei Kluska 5 Comments
Just letters – QLOCKTWO W by Biegert and Funk

Just letters – QLOCKTWO W by Biegert and Funk

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The “no hands” watches are not a novelty today: from the simple and now classical digital Casio watches to extremely complicated mechanical watches which display numbers using mechanical solutions, the watches with no hands have always been on the wrist of people searching for something original or for people that just don’t like the classical hands watches. The watches from Biegert & Funk are not new on the market and display the time in an original mode using letters and showing the time in 5 minutes increments. In 2012, Biegert & Funk released the Qlocktwo W (the wrist version of the wall and desk clock) in a 35mm square version. This was expected and well received by the fans of the brand. The watches with a dimension of 35 by…
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17Avr 2017 by Jonathan Kopp No Comments
Interesting move for Auguste Reymond

Interesting move for Auguste Reymond

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As far as I know Kickstarter was always intended for start-ups but now Swiss brand Auguste Reymond decided to jump on it. That’s quite fun as I had this discussion with several young brands during Baselworld 2017. The discussion were always on the topic of sales and extra visibility. To be honest I think that even for established brands (young or not), Kickstarter could be a good lever of development. This can allow to probe the market in relation to a new product, to reach a wider audience and often people who do not know the brand yet, but also to be present, thanks to this platform, in markets where they are not at the moment. And of course, we see it here with this campaign of Auguste Reymond, it…
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13Avr 2017 by Andrei Kluska 1 Comment
The perfect hybrid smartwatch? ZETime by MyKronoz Switzerland

The perfect hybrid smartwatch? ZETime by MyKronoz Switzerland

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We are witnessing an entire horological revolution: classical watches towards smart watches and smartwatches towards classical watches.  Just think on how classic watches are going smarter like the Longines VHP, which is actually a smart watch with micro-processors and sensors but doesn't synchronize with phone and doesn't have notifications. On the other hand, think at the smartwaches, for instance Samsung S3 done with Artya to be more close to a classic Watch (to read more about it jump on the last issue of our magazine by clicking HERE). Everybody wants what the others have... This seems somehow logical as both sides try to keep their customers and gain new ones. In the last two years the market was assaulted by better horological smartwatches and more classical designed smartwatches, but there…
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11Avr 2017 by Jonathan Kopp No Comments
Introducing Henry London Heritage Automatic Collection

Introducing Henry London Heritage Automatic Collection

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Launched in October 2015 by two young designers, Henry London is quite a new brand but they already have many different ranges of watches, always with elegant colors and classic shapes. They also think of the ladies, since the quantity of watches intended for the female wrists is impressive. The whole brand is inspired by a vintage Swiss watch found at Portobello market in London. This watch had “Henry, August 1965” engraved on the case back – hence the name of the brand "Henry London", and why also they offer a personalized engraving service. Each watch is designed with meticulous care, synonymous of the 60’s era in which the inspiration came. Their collection is inspired by this vintage style and perfectly combines traditional styling with modern trends. Yes indeed, and…
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09Avr 2017 by Andrei Kluska No Comments
E-Strap – the smart alternative from Frederique Constant

E-Strap – the smart alternative from Frederique Constant

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Till a short while ago you had to decide if you wanted a classical watch, whether mechanical or quartz, or a smart watch, relatively bulk and heavy with a touchscreen and a short battery life. A short time ago, the Horological Smartwatches from Frederique Constant, Alpina and Salvatore Ferragamo were released, all based on a platform developed by MMT Swiss Connect, offering a smart function in a classical looking watch and with more than one year battery life. But you still have to put away these smartwatches, when you want to wear your favourite classical watch. The next step was achieved by the release, at the end of February, of a watch strap with a built-in smart module, which has the same smart function as the Horological Smartwatches. At last,…
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